The challenge of Indifference in business and in life

Finance & Entrepreneurship

Cassandra is the founder of Propercorn, a successful, London-based popcorn brand that prides itself on doing things properly. Her speech focuses on the challenge we all face of how to turn indifference into purpose and describes how the lessons she learned from her father guided her towards a successful business, without sacrificing her integrity.

She believes that real conviction in what one is trying to achieve is the key ingredient for success. and that is why she always values attitude over experience when recruiting new members for her team.

She disagrees with the concept of moderation, as it leads to indifference and urges us to give our best both personally and professionally because “What we are, what we do and how we do it makes a difference”.

(Video edited by: Eleni Pnevmatikou)