Belinda Parmar is the founder and CEO of the campaigning agency “Lady Geek”, as well as the author of “Little Miss Geek”.
Belinda spent over 18 years in marketing and advertising in some of the world’s most influential advertising agencies, including Saatchi & Saatchi, Ogilvy & Mather and Ogilvy Asia. Frustrated by the reality that although women account for 4 out of every 10 tech purchases, technology and gaming companies continue to patronise professional women by making their products and marketing “pinker”, she decided to launch Lady Geek in June 2010.
As an entrepreneur her personal mission is “to end the stereotyping and patronising of women within the technology”. She aims at making technology and games more appealing and accessible to women and girls.
Belinda and her team have been consulting corporate clients on how to transform the way they sell to women in retail, advertising, social media and web content. Lady Geek’s client list includes Xbox, Vodafone, Microsoft, Nokia, Kaspersky and Sony.
Little Miss Geek is the social side of the business, which helps younger girls be inspired by a career in the technology and games industry. They hold school workshops and educate young girls by planning ‘after-school coding clubs’. Their ultimate aim is gaining national government awareness and backing, so the issue is taken seriously and initiatives are put into place to help get more females into the industry.
In 2011, Lady Geek won Best Breakthrough Internet Company awarded by Red Magazine, while The Lady Geek campaign has received extensive coverage in the BBC, WIRED, The Guardian and the Independent.